Client: KakaoBank
KakaoBank
One idea, built to reach young customers on every platform.
Client: KakaoBank · 2026
Don-kitaka
Everyday money, talked through like friends do.
2026
Don-kitaka
142K
KakaoBank’s Instagram followers
+20%
Follower growth during the campaign
WHAT WE DID
Series development, production
Short-form editing
Multi-platform publishing across YouTube, Instagram, TikTok, X and blog.
01 — Money, as a talk show
A talk-podcast about the money questions people actually have, recorded as relaxed conversations instead of lectures.
02 — The questions friends ask
Wedding gifts, side jobs, spending in your twenties: the money topics that come up over dinner, not in a bank brochure.
Client: KakaoBank · 2025–26
Money Ground
Money, explained through the sports fans already love.
20M+
Organic views across the Money Ground series, as of Feb 2026
2.8M
Views on a single Money Ground short
400K+
Views per long-form episode, per Segye Ilbo, Nov 2025
WHAT WE DID
Channel strategy, series development
Production, motion graphics, short-form
Multi-platform publishing and performance reporting.
01 — The way in: sport
Transfer fees, sponsorship deals, ticket prices. Money Ground explains money through EPL, F1, KBO, MLB and golf, with a retro game look that makes the numbers fun.
02 — Long and short, planned together
Long-form episodes and shorts were planned as one system, built for how each platform recommends video.
03 — Fun that holds up
KakaoBank is a regulated financial brand, so every word has to hold up. Scripts stay accurate without losing the game-show energy.
