iM:SIGHT talk show set with hosts and guests

CASE STUDY — iM FINANCIAL GROUP, iM:SIGHT

Making geopolitics and retirement worth watching.

iM Financial Group wanted to earn trust through insight, not ads. The topics were heavy: global affairs, markets and retirement. It had to stay credible for a financial group and still feel like something you would watch on a Sunday.

Plan your Korea launch

See our work

Client: iM Financial Group · 2025–26

100K

iM Town subscribers and a YouTube Silver Button, March 2026

110K+

iM Town subscribers by June 2026

Grand Prize

2025 Korea SNS Awards, financial holding category, for iM Town

How we made it

ALL WORK →

iM:SIGHT chapter one, recorded in a warm office studio

01 — A talk show, not a lecture

Experts and creators in one warm room, chapters that move fast, and graphics that make the numbers land.

01 — A talk show, not a lecture

Experts and creators in one warm room, chapters that move fast, and graphics that make the numbers land.

02 — Cast and designed by us

We cast the experts and creators, then designed every frame, from on-screen graphics to the thumbnail system.

02 — Cast and designed by us

We cast the experts and creators, then designed every frame, from on-screen graphics to the thumbnail system.

03 — Growing iM Town

iM:SIGHT runs on iM Town, the group's YouTube channel, which passed 100K subscribers in March 2026.

03 — Growing iM Town

iM:SIGHT runs on iM Town, the group's YouTube channel, which passed 100K subscribers in March 2026.

iM:SIGHT episode thumbnail with the cast

WHAT WE DID

A channel strategy that turned hard finance topics into an audience.

Series launch, format development, talent casting, production, graphic design and the thumbnail system.