World Chat Pocha pop-up in Seoul at dusk

CASE STUDY — WORLD, KOREA LAUNCH

Launching a global AI brand in Korea.

World had to make Korea trust a new idea, then sign up and verify. We launched it with live moments and a feed people follow.

Plan your Korea launch

See our work

Client: World Korea · 2025–26

Record

Global monthly sign-ups for World, driven by Orb Hunt Seoul (2025)

World's highest-ever verification conversion rate, Orb Hunt Seoul

64,210

Fans at Seoul World Cup Stadium for the Icons Match, with World as official partner

1,000

Icons Match tickets fans won by verifying with World ID

How we launched it

ALL WORK →

Icons Match at Seoul World Cup Stadium, Orb Hunt Seoul

01 — Orb Hunt Seoul × Icons Match

World joined Nexon's Icons Match as official partner. Our city-wide treasure hunt let fans verify with World ID to win about 1,000 match tickets. We made the film, built the campaign app and ran the influencer content.

Guests talking at a table inside World Chat Pocha

02 — World Chat Pocha

To launch World's new product in Korea, we brought it to the most Korean place to talk: a pocha. Film, photo shoot and influencer content in one room built for honest conversations.

02 — World Chat Pocha

To launch World's new product in Korea, we brought it to the most Korean place to talk: a pocha. Film, photo shoot and influencer content in one room built for honest conversations.

03 — @worldkorea.official

Since Feb 2026 we run World's Korean Instagram every day: monthly planning, video and photo production, 24/7 community monitoring and direct work with World's global HQ.

03 — @worldkorea.official

Since Feb 2026 we run World's Korean Instagram every day: monthly planning, video and photo production, 24/7 community monitoring and direct work with World's global HQ.

WHAT WE DID

One team, from launch strategy to record sign-ups.

Korea launch strategy, campaign film, app design and build, influencer content, photo production, social channel management, community monitoring and HQ coordination.