Don-kitaka key visual, KakaoBank money talk series

CASE STUDY — KAKAOBANK, DON-KITAKA

Everyday money, talked through like friends do.

Don-kitaka is KakaoBank's talk series about everyday money: wedding gifts, side jobs, spending in your twenties. One recording becomes content for every feed.

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Client: KakaoBank · 2026

How we made it

MONEY GROUND →

01 — Money, as a talk show

A talk-podcast about the money questions people actually have, recorded as relaxed conversations instead of lectures.

02 — The questions friends ask

Wedding gifts, side jobs, spending in your twenties: the money topics that come up over dinner, not in a bank brochure.

02 — The questions friends ask

Wedding gifts, side jobs, spending in your twenties: the money topics that come up over dinner, not in a bank brochure.

WHAT WE DID

One idea, built to reach young customers on every platform.

Series development, production, short-form editing and multi-platform publishing across YouTube, Instagram, TikTok, X and blog. On KakaoBank's Instagram (@kakaobank.official, 142K followers), our posts and Reels grew followers 20% during the campaign.