Money Ground bumper in a retro game style, KakaoBank YouTube

CASE STUDY — KAKAOBANK, MONEY GROUND

Money, explained through the sports fans already love.

KakaoBank wanted a YouTube channel people choose to watch, not one they skip. Every word had to hold up for a regulated bank, and nobody opens YouTube to learn about money.

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See our work

Client: KakaoBank · 2025–26

20M+

Organic views across the Money Ground series, as of Feb 2026

2.8M

Views on a single Money Ground short

400K+

Views per long-form episode, per Segye Ilbo, Nov 2025

+20%

Follower growth on KakaoBank's Instagram during the campaign, now 142K

How we made it

DON-KITAKA →

01 — The way in: sport

Transfer fees, sponsorship deals, ticket prices. Money Ground explains money through EPL, F1, KBO, MLB and golf, with a retro game look that makes the numbers fun.

02 — Long and short, planned together

Long-form episodes and shorts were planned as one system, built for how each platform recommends video.

02 — Long and short, planned together

Long-form episodes and shorts were planned as one system, built for how each platform recommends video.

03 — Fun that holds up

KakaoBank is a regulated financial brand, so every word has to hold up. Scripts stay accurate without losing the game-show energy.

03 — Fun that holds up

KakaoBank is a regulated financial brand, so every word has to hold up. Scripts stay accurate without losing the game-show energy.

WHAT WE DID

We found the audience banks miss, then built a channel for them.

Channel strategy, series development, production, motion graphics, short-form, multi-platform publishing and performance reporting. We also ran posts and Reels on KakaoBank's Instagram (@kakaobank.official, 142K followers), growing followers 20% during the campaign.